Mastering the art of the pivot
1st May 2018 No CommentsHow Dash Hudson launched (and killed) four products in two years and lived to tell the tale. If you’re an early-stage startup founder, a successful pivot story is much like a modern-day fairytale. It’s got all the right elements—heroism, suspense, and near-death encounters. Most companies that attempt a pivot will die on the battlefield. They’ll put up a good fight, but eventually, their time runs out and they’re quickly forgotten. Yet, every so often, a legend is born… Twitter started as Odeo—a podcast network. Instagram started as Burbn—a check-in app for gamers. Groupon started as The Point—a crowdfunding platform for…
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